Holidays are a great time to re-energize your marketing tactics for a number of reasons. They’re the perfect time to reward your loyal customers with exclusive offers. Holidays are also things most people can connect on, so they are opportune times to show your customers that you’re more than just a company. With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts. We’ve listed some ideas below that may help you get the ball rolling.
1. Host an Independence Day event.
Putting on a picnic or a fireworks show is a great way to draw both current and potential customers. Sending out targeted emails to loyal customers would make them feel included. You could also consider creating themed direct-mail invitations to loyal customers. Curating social posts promoting the event would create a buzz in the community and get the word out to potential customers.
2. Show off your red, white and blue.
Temporarily updating your logo on social media and email campaigns to be red, white and blue is an easy way to show off your brand’s patriotism. Deck out your organization’s office(s) in American flags and other Fourth of July merchandise and show it off on your organization’s social media to encourage people to stop in.
3. Participate in a Fourth of July parade.
Parades are fantastic opportunities for your brand to be seen. Crowds of people gathered in one space make it easy for you to expose your organization to potential customers. Consider giving out freebies such as T-shirts and water bottles. People would use these items in their everyday lives, therefore giving your brand free advertising.
4. Add holiday hashtags to your social posts.
Placing a simple “#America” or “#FourthOfJuly” is an easy way for your social posts to be seen by a much larger audience. People tend to search for these hashtags during the Independence Day season, so adding them to posts would extend your organization’s normal reach.
5. Send out an email newsletter.
Use a patriotic theme to inspire your customers to give back this Independence Day. It could include how to donate to a local veterans’ shelter or where in town they can serve meals to the less fortunate. Be sure to include a link to sign up for a newsletter for those who are interested.
6. Share customer photos on social media.
Create a custom Fourth of July hashtag that incorporates your brand, and ask customers to use it on their holiday photos for a chance to be featured on your organization’s social media. Shouting out loyal customers makes them feel included and therefore more likely to keep interacting with your brand.
The Fourth of July is a great opportunity to increase customer engagement and reach out to potential ones. Americans love celebrating their country on its special holiday, and they will love seeing organizations like yours doing the same.
